Jose Gonzalez: Drop Shipping Business
I meet Jose Gonzalez of Creative Cookware and Creative Coffee when I went to visit my cousins in Montreal, May of 2014. My wife and I wanted to go check out the Montreal Canadian’s playoff game so my cousin Manish Kaura, Tangomangous, got a few friends together and we made a night of it. Although the Canadians lost that night the friendships that were made continue to this day.
Meeting Jose Gonzalez
Jose was one of the guys that come out that evening. I was already a few drinks in to the game when I first met Jose. During our conversation, I asked Jose what he did and he said he had a business that sold all things Coffee. I made a joke and said, “Oh, you’re a Motherfrother.” He laughed and that’s when we become friends.
In February of this year my cousin turned 40 and I met him and a few of his good friends down in Vegas. To my surprise everyone that my cousin knew is a business owner and/or an entrepreneur. I sent the next few days in a sort of business class setting I was learning from real business owners who were doing real things to make their business succeed.
I took an interest in Jose’s business because as I talked to him I realized that even as he was in Vegas his online business was making sales. Even more interesting was that after Vegas he was headed to Florida with his family. Two weeks off work and his online business was making more money than the day before.
Background on Creative Cookware and Creative Coffee
CreativeCookware.com and CreativeCoffee.ca is a family online business. The websites specialize in selling house wares goods and coffee products. They sell mostly to the North American market. They started importing high end products from all over Europe and other parts of the world in the early 1960’s. By the late 1990’s, the business extended onto the world-wide web and they were one of the first companies to embrace e-commers and opened for business in 1997.
Creative Cookware And Creative Coffee have highest quality products at unbeatable prices and even offer a further discount if you find a lower price. They carry most major brand name products, as well as our high quality house brands at a great value. They are committed to customers by offering the best possible prices, prompt shipping, dependable customer service and a 100% customer satisfaction guarantee.
On the Creative Cookware website you will find all brands from Breville, Guzzini, Marcato, Peugeot to Wusthof. This means you can get any product from Cookware, Knifes, Pasta Makers to small appliances all in one convenient location. The best site also boosts a 90 day return and exchange policy.
The Creative Coffee website is proudly Canadian and can be viewed in French. You can purchase anything and everything coffee related from coffee to coffee snacks. They also have a large selection of brands and flavor of coffee you want to try.
My Interview with Jose Gonzalez
I set up a phone interview with Jose Gonzalez and we spoke for 45 minutes. In that time we spoke about business and some of what he does to keep his successful business a success.
The business is online and online shopping is growing each year, year over year. More and more people between the ages of 18-35 are accessing the web to make purchases and are headed to the malls and retail stores less and less. With that said Jose is really focusing his marketing efforts on people who are 35 and up.
The online model Jose has set up for both his businesses are based on volume sales. In 2014, Jose had over 2 million in sales. Over the next few years Jose is not looking to grow his business but is looking for ways to better maximize the profits that he is currently making by lowering overhead and tightening up his business processes.
With 18 years of online experience, Jose has 3 tips to keep his business growing and relevant for years to come.
- He says we must reinvent our business to stay relevant and competitive in the retail space.
- If you do not know anything about or do not have time, then hire a Google specialist so you can keep your SEO relevant as Google continues to change its algorithms and focus more and more on the mobile user.
- Check and make sure your Google Marketing through Adwords is paying off. He checks it 2 times a day to insure his money is working for him and not against him.
As you read this article know that I was not able to share much of what I wanted to due to the amount of time I had with Jose. Note both websites are custom and are professionally done. As online shopping grows and changes, Jose is ramping up his business. In 10 years Jose will be 60. He will retire and begin to enjoy the good life. I see a great future for Jose and his 2 businesses as he looks for ways to take advantage of the niche market he started in.
I would recommend you look at Creativecookware.com and Creativecoffee.ca for any house hold or specialty coffee products. This is not an affiliate link and I do not make any money if you buy from his site. Jose is a friend of mine who has been in business in this competitive space and continues to do well after all these years.
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